Membership
Why Join the Corporate Eco Forum?
Benefits for CMOs
Chief Marketing Officers are now at the forefront of corporate eco strategies. Brand is even more critical in the new eco world. These executives also hold the responsibility of dealing with NGOs and other external institutions. How should a savvy CMO invest resources and dollars for the greatest eco impact? How can a CMO get the executive team to use the same sustainability playbook? How can a company seize the opportunity to enhance brand value and promote eco products without getting burned?
The CEF Annual Meeting program will provide key insight for CMOs, including specific peer-group and numerous cross-functional sessions. Consider the following topics:
- Eco-Strategy in a Landscape of Consumer Confusion
- Building Partnerships to Reshape Markets
- Crafting and Executing a Successful Business Case
- Eco Issues Demanding the Greatest Business Solutions
Request an invitation for membership in the Corporate Eco Forum.