CEF

Category: Strategy

The Difficult Task of Changing Consumers’ Outlook on the Sustainability of a Brand

The Difficult Task of Changing Consumers’ Outlook on the Sustainability of a Brand

By Helio Mattar, President & CEO, Akatu Institute for Conscious Consumption Expectation by most companies is that more sustainable versions of their products should be valued by consumers and hence be immediately preferred over the less sustainable versions of competing ones. That ...

Adapting to Climate Change with Intelligence

Adapting to Climate Change with Intelligence

By Shruthi Rao, CEO & Co-Founder of Adapt ReadyI returned from COP 21 in Paris last month with great excitement. As a former sustainability consultant who had closely watched (and expressed frequent frustration with) the negotiation’s lack of progress for ...

Transforming Tomorrow: Partners for Global Impact

Transforming Tomorrow: Partners for Global Impact

By Ann Condon and Brandon Owens | Ecomagination As a 130 year old technology company, GE has always believed in progress — in taking risks to improve technology and build a brighter future. From the invention of the first practical incandescent light ...

Cutting the crap: 8 things you may not know that Google is doing to reduce waste

Cutting the crap: 8 things you may not know that Google is doing to reduce waste

By Jim Miller, VP of Worldwide Operations, GoogleHumankind is using up natural resources at an astonishing rate. Each year, our economy consumes far more than what the planet can naturally provide. Recent data shows that in 2015, society’s demand for ...

Five Steps Toward a Brighter Water Future for California

Five Steps Toward a Brighter Water Future for California

By Mark Tercek, Giulio Boccaletti, and Brian Stranko | The Nature Conservancy Recently, government scientists issued their strongest forecast yet for what some are calling a “Godzilla” El Niño. It’s looking more and more likely that the periodic warming of the Pacific Ocean—which ...

Closing the Loop: Getting Started on the Circular Journey

Closing the Loop: Getting Started on the Circular Journey

By Morten Rossé, Yoni Shiran, and Martin Stuchtey from the McKinsey Center for Business and EnvironmentThe circular economy is getting considerable attention. A conference on the subject in June at the EU Commission in Brussels attracted more than 700 people, and ...

Transforming Transportation: Embracing the Disruption

Transforming Transportation: Embracing the Disruption

By David Tulauskas, Director of Sustainability, General Motors Today’s auto industry, quite frankly, is not sustainable. There are macro trends and complex challenges that are shaking up the status quo and we need to be proactive in responding. Climate change, congestion, ...

Bridging the Gap between Design and Recyclability

Bridging the Gap between Design and Recyclability

By Tom Carpenter, Executive Director of Waste Management Sustainability Services Over the last few years, sustainability efforts in product and packaging design have led to some significant reductions in the environmental footprint of consumer goods. Using strategies like light-weighting, we’re seeing products with ...

Collaborating for Sustainability: 8 Best Practices

Collaborating for Sustainability: 8 Best Practices

By Velislava Ivanova, PhD, Global Sustainability Practice Director, CH2M HILL Corporations, governments, and the non-profit sector are increasingly facing sustainability challenges that are too complex and too costly to be addressed by individual organizations. In the past few years, sustainability leaders ...

Mining & Faith: Unexpected Partnerships for Prosperity

Mining & Faith: Unexpected Partnerships for Prosperity

By Peter Bryant, Senior Fellow, Kellogg Innovation Network, Kellogg School of Management In 2013, I visited the Vatican and in 2014 the Church of England with over 25 mining CEOs and business leaders. These days were created to be “Days of Refection.” ...

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